We Owe it to the Ocean

Superstudio was commissioned to develop the creative launch for Volvo Cars’ partnership and commitment to the The Ocean Race.
Together, we created the campaign platform “We Owe It to the Ocean” – a concept centered around responsibility, progress and the deep connection between innovation and the future of our oceans.
From the initial Big Idea through to final execution, Superstudio produced the stills and films for the global campaign, creating a visual direction that balanced cinematic storytelling with an honest and emotional tone.