For the launch of the Hyundai NEXO, we travelled to New Zealand’s North Island to produce campaign imagery across some of the country’s most spectacular locations. Coastlines, mountain roads, geothermal landscapes, and changing weather conditions provided both opportunities and challenges throughout the production.

Projects like these are a reminder that successful automotive campaigns are built as much on planning as photography. With vehicles, crew, equipment, permits, and locations spread across a large geographic area, every day depended on timing, adaptability, and meticulous coordination.