Revitalizing an 80-year textile heritage

Ivanhoe is all about wool – an eighty year love affair with the functionality and sustainability of one of nature’s most adaptive materials. We brought the hero to the forefront, celebrating the sheep, the landscape, the textile craft of Ivanhoe.

Ivanhoe’s new identity enables a strong identity across channels and applications, from digital communication to garment labelling.

“As a family company, we believe in evolution rather than revolution. What we most appreciate with Superstudio’s work is that they take the time to listen, to get to know us and to respect both brand heritage and business sense.”

Anna Göthager, Ivanhoe

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