Db Ramverk Alu Feat. Haaland
3D/CGI, Concept Development, Creative and Craft, Edit, Film, Grade, Post Production, Production, Retouch, Service Production, Set Design, Sound, Stills Photography, Storytelling, VFX, Visual Craft
- Superstudio
- Work
- SKF – Shit hits the fan
When The shit hits the fan.
“When the shit hits the fan” is about those moments when conditions turn rough—and performance actually matters.
The campaign keeps it direct and a bit tongue-in-cheek, showing products doing what they’re supposed to do when it counts. No drama, just proof that reliability isn’t a tagline, it’s something you notice when everything else starts falling apart.
We produced the campaign locally in a rock shelter—keeping it close, controlled, and true to the idea. Everything was carefully planned and pre-visualised, so once on site, it was just about executing. No guesswork, just making it work. Even if the night turned out to be very long…
Team
Producer: Anna Grahm
Director: Patrik Johäll
DOP: Filip Snabb
Prop/Set: Pontus Ahlqvist
Assistant: Fredrik Malmlund
Gaffer: Karl Olsson
Pyrotechnics: Per Gullander
HIQ
Creator: Carl-Johan van Heesch
CD: Dennis Rosenqvist
SKF
Pernilla Berntsdotte
Emma Knutsson
TALENT
Kristoffer B
Related work
Hyundai Nexo
Concept Development, Creative and Craft, Grade, Retouch, Stills Photography, Visual Craft
Personal
Post Production, Retouch, Stills Photography
Props & Set Design
Brand Identity, Concept Development, Creative and Craft, Edit, Film, Grade, Retouch, Robotics, Set Design, Sound, Stills Photography, Sustainability Communication, VFX